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digital wine marketer

© 2016 giampiero nadali | @aristideblog

Old vat in Rioja, Spain

© 2016 giampiero nadali | @aristideblog

Time travels in divers paces with divers persons - William Shakespeare, As You Like It

New scenarios for the digital economy

Eager to buy wine through Apple Pay, a frictionless way to pay for your next wine bottles.

As time and digital progress in wine marketing go by, more and more focus is centered on wine consumer behavior and more sophisticated ways to dialogue with her or him. André Ribeirinho, a Portuguese entrepreneur and digital wine marketing pioneer, gives to us some glimpses on a not very far future for this industry.

Wine Lister - the holistic new standard in wine rating systems - has this interesting post about investing in fine wines in a post-Brexit financial scenario:

In a new climate of Brexit-induced uncertainty, with volatile fund performance and some economists forecasting recession, can fine wine offer some shelter? Research has consistently shown that wine has weak correlation with traditional financial assets, and can therefore be a useful diversification tool. Moreover, returns have been attractive historically, and less risky.

Vinitaly International Survey (part 1): Social Media Preference of Wine Professionals in China - Benzinga nzzl.us/YPBhDNf

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as "social media marketing," "Facebook marketing" and "content marketing" do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.

Samuel Scott for Tech Crunch / Crunch Network:

“Television” is a marketing channel, not a marketing strategy. If I choose to advertise on television, “advertising” is the strategy, the advertisement itself is the content and “television” is the channel over which I transmit the advertisement. In the same way, “Facebook marketing,” “social media marketing” and “content marketing” are not “things.” “Facebook” is a marketing channel. “Social media” is a collection of marketing channels. “Content” is a tactic, not a strategy. “Content” is produced in the execution of strategies such as advertising, SEO and publicity.

☆ The “thermonuclear confrontation” (cit. Steve Jobs) between Apple and its copycats now escalates with a legal case at the US Supreme Court. It’s not a matter of money because

designers are concerned that if the court reduces the damages, it reduces the worth we attribute to design and could encourage copying in fashion and other industries.

Alder Yarrow at Vinography writes about Colares marvellous wines.

Réka Haros, talented marketer & wine producer in Italy, tries shaking an industry so lazy on marketing and direct-to-consumer sales and behaviors…

☆ Interesting interview at Evernote’s CEO - my best note taking app with many more uses in everyday productivity…

SVB Silicon Valley Bank Wine Division

This is the annual report written by Rob McMillan, EVP and Founder Silicon Valley Bank Wine Division.

This report “addresses current conditions and future views on wine industry growth, consumer demand trends and winery financial performance for 2016. It's excellent and very insightful”. [thanks to Robyn Lewis and Paul Mabray]

Click on the image to download the report (PDF file).

Debating organic wines

Another reason not to judge a wine by its label nzzl.us/cWcY6T1 #winelover