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New Apple’s technology and a huge users base represent great opportunities to engage in new experiences your customers.

Computerworld, by Jonny Evans

© 2016 giampiero nadali | @aristideblog
Old vat in Rioja, Spain
© 2016 giampiero nadali | @aristideblog

Time travels in divers paces with divers persons - William Shakespeare, As You Like It

DtC shipments continuing to post strong growth

DtC shipments continued to post strong growth. Wines Vines Analytics/ShipCompliant reported that the value rose 16% in May 2017 versus May 2016 to reach $213 million in DtC shipments, and case volumes increased 15% during the same period. The slightly stronger growth in value over case shipments pointed to increased shipments of premium wines. Growth in DtC shipments has generally been even, however, with an 18% increase to $2.5 billion for the 12 months ended May 2017, which is in step with an 18% rise in case volumes for the same period.

Amazon buys the retail chain Whole Foods. After several fails in launching wine ventures, Amazon now poses itself as a key player for wine industry. Or not?

Two great pieces to read on The New York Times and on Wired.

Rethinking natural wine

What is astounding is that natural wine is the only segment of the massive natural food market that has carved out an authentic consumer definition without certification, without governmental control, without a governing body of any sort.

The inspiring creativity of the winemakers themselves within this segment, the support of an ever-growing and aware consumer market, and a global supply chain of producers, importers, shops, restaurants, bars, bloggers and super enthusiasts have come together to make this so. This change could only happen from a bottoms up market-driven movement, not one mandated top down by legislating bodies.

Great post by Arnold Waldstein: “Rethinking natural wine”.

2016 Presidential Election Voter Statistics Data Data accurate as of 11.9.16 (11:00 am PST) Total number of early ballots cast 47,000,000 Total number of votes cast in the Hillary vs.

New scenarios for the digital economy

Eager to buy wine through Apple Pay, a frictionless way to pay for your next wine bottles.

As time and digital progress in wine marketing go by, more and more focus is centered on wine consumer behavior and more sophisticated ways to dialogue with her or him. André Ribeirinho, a Portuguese entrepreneur and digital wine marketing pioneer, gives to us some glimpses on a not very far future for this industry.

Wine Lister - the holistic new standard in wine rating systems - has this interesting post about investing in fine wines in a post-Brexit financial scenario:

In a new climate of Brexit-induced uncertainty, with volatile fund performance and some economists forecasting recession, can fine wine offer some shelter? Research has consistently shown that wine has weak correlation with traditional financial assets, and can therefore be a useful diversification tool. Moreover, returns have been attractive historically, and less risky.

Vinitaly International Survey (part 1): Social Media Preference of Wine Professionals in China - Benzinga nzzl.us/YPBhDNf

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as "social media marketing," "Facebook marketing" and "content marketing" do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.

Samuel Scott for Tech Crunch / Crunch Network:

“Television” is a marketing channel, not a marketing strategy. If I choose to advertise on television, “advertising” is the strategy, the advertisement itself is the content and “television” is the channel over which I transmit the advertisement. In the same way, “Facebook marketing,” “social media marketing” and “content marketing” are not “things.” “Facebook” is a marketing channel. “Social media” is a collection of marketing channels. “Content” is a tactic, not a strategy. “Content” is produced in the execution of strategies such as advertising, SEO and publicity.

☆ The “thermonuclear confrontation” (cit. Steve Jobs) between Apple and its copycats now escalates with a legal case at the US Supreme Court. It’s not a matter of money because

designers are concerned that if the court reduces the damages, it reduces the worth we attribute to design and could encourage copying in fashion and other industries.